How to use Pinterest for increasing traffic, leads & sales

How to use Pinterest for increasing traffic, leads & sales

Not that I’m looking for an additional challenge on my plate – with building two sites simultaneously and creating the CourseShaper tools I certainly have enough to do – but I want to invite you to learn together with me how to use Pinterest not only for finding great blog content ideas, but also for building an audience and generating leads.

Why now?

For three reasons:

  1. The demand for visual content is exploding. Yet, Pinterest is still underestimated by businesses, so the time to get in is Now.
  2. Two days ago I watched a few (free!) videos which totally changed the way I had been thinking about Pinterest.
  3. I’m starting from scratch for both sites (here and World of Magnifica) – perfect for finding out how much pinning with a strategy helps with growing an audience. And also perfect for “getting it right” right from the start!

So if you’re up for it:

Let’s learn Pinterest together!

30 Day Pinterest Challenge for traffic, leads and sales
30 Day Pinterest Challenge for traffic, leads and sales

Where I am (or was) with Pinterest

Note: None of these links are affiliate links – just amazing content I want to share with you!

Almost at Zero. I’ve been using Pinterest occasionally at random for World of Magnifica (see the image for details, lol) and for CourseShaper I haven’t even created an account yet.

At the beginning of this year, colouring book author Sarah Renae Clark encouraged fellow authors (of which I was/am one) to use Pinterest for promotion and shared some very valuable tips with us. >> Read Sarah’s very detailed series on Pinterest Marketing on her blog, and also check out her Pinfluence Playbook.

But…I never took any action. I rarely posted something on my blog, and anyway, I was going to restructure it, so what should I pin?

What I didn’t get at the time (although Sarah certainly said so) was that I can certainly start attracting a following on Pinterest, even if I have no blog post = nothing to pin at the moment!

What changed my mind?

Nine days ago I happened upon a free video course by Summer Tannhauser on using Pinterest for business. I signed up for it because it looked pretty good, and for 5 days I received a daily email with the link to a video; each about 15 min long, by the way. I had a quick look at the emails but I was either too busy to watch anything or about to go to bed.

Anyway, on Friday evening (that’s two days ago) I decided to make a start. Halfway through the first video I stopped and actually took action! Yes, I went on Pinterest and changed both the account name and the description to what you see on the images. Then I went to my site to change the name and description there as well!

Three hours, five compelling videos and several pages of notes later I went to bed…with a smile.

My 30 Day Challenge

Yesterday = Day One I decided to log daily what actions I’m taking Pinterest-wise, that is on Pinterest and on my site(s).

This afternoon, as I was setting most of my old boards to “secret”, I thought how much more fun learning how to pin would be if I weren’t on my own. We could keep each other on track, help if necessary, and perhaps even create Group Boards. Also, all those notes I’ve taken might save others some time.

How about it, are you in?

Obviously, you could come across this post at any point in the future. So I’m going to turn this free challenge into an “evergreen”:

  • Going by my notes, I’m setting up a free series of 30 emails with daily actionable items.
  • For accountability and communication I’m creating a private forum here on site where we report every day what we did, and where we can get & give help or feedback. You’ll find details and a link in your first email.

The first email will go out this Thursday 12th October. – By the way, you’re signing up only for this challenge. I will not automatically keep sending you newsletters you haven’t asked for!

If you’re reading this in the meantime, send me a short message via the contact form below and I’ll email you the sign-up link for the Challenge as soon as all is ready.

Do you perhaps know people who might be interested?

Let’s pin it, together!

Maria

Subject: 30 Day Pinterest Challenge

 

 

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6 Comments on "How to use Pinterest for increasing traffic, leads & sales"

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This is really cool! Im going to share it for ya!

Being more intentional about Pinterest has definitely been an awesome decision for my blog! Plus, it’s fun!

Thanks for this! I signed up. I am trying to use Pinterest more.

-Lauren